FIFA may no longer be the name of the popular football game series published by ELECTRONIC Arts, as FIFA wants EA to pay more than $1 billion in licensing fees.

The New York Times brings word of FIFA's new monetary demands put forth to EA. Individuals familiar with the matter told The New York Times that FIFA wants over $1 billion (roughly Rs. 7,532 crores) for every World Cup cycle — the FIFA World Cup currently takes place every four years, though FIFA has been pushing to get that down to two, seeking additional profits on that end. The next FIFA World Cup is in Qatar in late 2022, right before the license ends.

Additionally, FIFA also wants to limit EA Sports' licensing exclusivity to what defines a football game. This would allow the footballing body to sell the rights it would retain elsewhere, helping it make even more money — on top of the increased revenue that it's demanding from EA. On the other hand, EA Sports actually wants more leeway, including real-world football highlights, arena video game tournaments, and digital expansions such as NFTs (non-fungible tokens).

EA may not be able to continue to name football games under FIFA

EA's current contract with FIFA runs until 2022, but FIFA wants EA to pay $1 billion over four years, more than double the current amount.

Mbappe is the cover of FIFA22

In addition to the huge licensing fee, FIFA has further curtailed EA's rights. It wants $1 billion to be spent only on games, not in the real world, and FIFA wants more revenue.

FIFA22 May be the final game in the FIFA series

As a result, EA's relationship with FIFA is likely to come to an end. EA has already registered the trademark name "EA Sports FC" with the UK and EU authorities, and if EA fails to reach an agreement with FIFA, FIFA22 could become the final edition of the FIFA series.

Last week, EA said they are exploring the idea of renaming the EA Sports football games. EA also says the FIFA partnership is different than their other official partnerships, meaning the loss of FIFA wouldn't mean the loss of official team and player names. The license only gives EA the name, logo, and rights to use the World Cup within the game.

It seems a decision is likely by the end of the year. EA has already trademarked "EA Sports FC", which could end up being the new name of the franchise if EA and FIFA can't come to terms.

We called this year's installment, FIFA 22, "good" in our review, saying, "Microtransactions still loom large, but small iterative changes and the horsepower of new-gen consoles combine to make FIFA 22 feel like a worthwhile upgrade without needing anything revolutionary or terribly exciting from EA’s side."

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