Grammarly's mission is ‘to improve lives by improving communication.’ Grammarly is a software with a cloud-based typing assistant that: Reviews spelling, grammar, punctuation, spots mistakes and provides clarity to a piece of work. It uses Artificial Intelligence (AI) to suggest word replacements and identify errors. Grammarly was founded in 2009 and currently operates from San Francisco. As of March 2021, the company has over 30 million daily active users worldwide and has transformed how marketers, sales professionals, students and entrepreneurs communicate online. Salespeople like SDRs can benefit greatly from a tool like Grammarly.
Grammarly was recognized by TIME as one of the 100 most influential companies, which shows how quickly it has grown over the last 13 years to secure a place as one of the industry leaders in AI innovation. World renowned companies such as Cisco, Expedia and Expensify all use Grammarly for their business.
The basic version of Grammarly is completely free to use. You don’t need to pay for a subscription to use all its basic features.
The Grammarly free version includes some essential tools for helping you correct your writing mistakes, such as a spell checker, a grammar checker, and a punctuation checker. These limited features aren’t very sophisticated, but they’ll be able to catch basic errors in your writing.
If you like the free version and want even more advanced options, you can consider upgrading to Grammarly Premium for a monthly subscription of $30/month, a quarterly subscription of $60/quarter, or an annual subscription of $144/year.
Grammarly Premium isn't cheap, but is it worth it? Let's look at the features you can get with a Premium subscription.
Grammar Checker
At its heart, Grammarly is a grammar checker. Everyone, even free users, can check for spelling, punctuation, and grammar mistakes. This is great if you're someone who makes many spelling mistakes or struggles with punctuation.
Grammarly Premium gives users the ability to check for consistency in their spelling and punctuation. Let's say you switch between using the Oxford comma and omitting it. The Premium version will flag mistakes like that. Users on the free plan are out of luck when it comes to consistency because it’s a Premium-only feature.
A Premium Grammarly account also flags English language fluency mistakes. If you've incorrectly used a synonym for a word, Grammarly will find it.
Clarity in Writing
Both free and Premium users can check their writing for conciseness. This allows you to eliminate unnecessary words and phrases so your writing is less clunky.
Grammarly Premium users can get full sentence rewrites and formatting ideas. The app can suggest if something should be formatted in bullet points or separate paragraphs, for example.
Diction and Flow
Grammarly has two reports that fall under what they call "Engagement." The first is for word choice, which offers alternatives to weak words.
The second report is for word and sentence variety. It analyzes your writing for closely repeated words and sentence structure, then it offers suggestions to make your writing flow better.
Both reports are only available to Grammarly Premium users.
Tone
One of Grammarly's most popular features is its tone detector. The basic tone detection report is available to all users. It shows you the general attitude of your writing and how readers will interpret it.
The Premium service offers more in-depth tone suggestions. You can find rephrasing suggestions for confidence, friendliness, sincerity, formality, and more.
You can also find language that may be offensive to some users. The inclusive language report flags words that may be harmful to marginalized communities.
Citations
Free and paid users can both access the auto-citation feature with the Grammarly browser extension. This allows you to quickly copy an auto-generated citation for your bibliography/works cited page when you're on a research site.
Premium users can also get suggestions for in-text citations. Grammarly will flag citation errors that don't match your style guide so you can comply and avoid accidental plagiarism.
You will also get access to their plagiarism checker to ensure you haven't accidentally copied anything from a source.
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