Morningstar Accounts

What is Morningstar?

Morningstar, Inc. is a leading provider of independent investment research and financial services. Founded in 1984 by Joe Mansueto, Morningstar is headquartered in Chicago, Illinois. The company offers a wide range of products and services designed to help investors make informed decisions and achieve their financial goals. 

Morningstar is a trusted name in the investment industry, known for its independent research, comprehensive data, and innovative tools. Whether you are an individual investor, a financial advisor, or an institutional investor, Morningstar provides valuable resources to help you make informed investment decisions and achieve your financial goals.

Who is Morningstar for?

Morningstar is best for value investors who want to understand the fundamentals behind every investment. Originally, the firm reviewed only mutual funds, but it added stocks to the review roster a few years ago. Today, Morningstar's rating system is known throughout the investment community. Morningstar is better for fundamental analysis. That's different from the technical analysis used by chart-reading active investors.

How does Morningstar work?

Morningstar is a subscription service but also offers some free information. It started out in 1985 by rating mutual funds but has since expanded its services. When you sign up as a premium member, you'll get access to all data and tools, including an analysis of 621,370 investment assets.

Every asset gets its own detail page. You can navigate to many other features as well, including “best of” lists of the top stocks and funds picked by Morningstar's professional analysts.

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