Followers are a fundamental part of your Instagram success. So, many people want to find the answer with:"How do you get more followers on Instagram for free?" If you are eager to find the answer, then you just need to keep reading!

1. Post consistently (and at the right times)

This might sound obvious, but consistency counts on Instagram. The common thread between many of the most-followed accounts? Their feeds are filled with fresh content. Making a point to publish daily is a good starting point for getting Instagram followers. The concept here is simple: the more content you publish, the more opportunities you have to be shared and discovered. We’re not saying to prioritize quantity over quality, but simply ensure that you’re committed to growing your presence. Plus, consistent, strong content also helps prospective followers get to know you and your brand identity. If nothing else, you signal that your account is active and not just gathering cobwebs.

2. Work with Micro-influencers

If you’re looking to reach new audiences in 2021, working with micro-influencers is one of the best ways to go. While blue checks and high follower counts might be tempting, those influencers may not be the best choice for your brand or business. According to a recent study by Makerly, micro-influencers — between 10K and 100K followers — offer the best combo of engagement and reach. We asked Later’s PR and Influencer Manager Chrissy Abram about the benefits of working with micro-influencers in 2021: “Partnering with micro-influencers has the potential of tapping into a really engaged audience without having to fight for their attention.” Since micro-influencers work on a smaller scale, they tend to have less sponsored posts and are known for a specific interest or niche. “Think of micro-influencers as household names in your local community,” says Chrissy.

3. Write great captions

Nice photos catch people’s attention—great Instagram captions keep it. Captions give you a chance to provide more context or details about the photo or video you’re sharing. Plus, using keywords in captions can help you appear in search results on the app. Instagram captions can be up to 2,200 characters. Of course, not every caption needs to read like a blog post. Play around with different lengths. Some photos pair nicely with a short, quippy caption with a couple of emojis, while others might benefit from something longer and more reflective. The average length of Instagram captions is on the rise, but most brands still don’t go anywhere near that 2,200 character limit. In 2020, the average was projected to be 405 characters, up from 142 in 2016.

4. Make the most of your bio URL.

It's prime real estate on your Instagram profile... do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.

5. Use the Instagram nametag

Your Instagram nametag is a scannable code that allows Instagram users to follow you instantly. We said earlier that even offline communications materials offer a chance to promote your Instagram account. The Instagram nametag is an easy and effective way to promote your account on offline materials like packing slips, signage, and product packaging. Your nametag is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

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