The FIFA series of football games under the American video game manufacturer EA has brought EA at least US$20 billion in revenue in the past 28 years, and has accumulated countless fans worldwide. However, just recently, EA and FIFA have had a huge disagreement on the issue of the renewal of the FIFA naming fee, and the negotiation cannot continue.

EA's licensing contract for the FIFA game name will expire at the end of the Qatar World Cup in December next year. According to the "New York Times" report, negotiations between the two sides have been going on for two years, and the main sticking point is funding. The Times reported that FIFA hopes to triple EA's naming fee, which means that EA will pay FIFA as much as one billion in licensing fees every four years (currently 150 million per year) According to the previous contract period of 10 years, EA wants to renew the contract with at least 2.5 billion US dollars in funds. In addition, FIFA also believes that the future of football games and e-sports cannot be controlled and owned by one party alone. They hope to abolish EA’s exclusive naming rights, distribute FIFA’s trademark copyrights to other developers and investors, establish a new order for the gaming, e-sports and interactive entertainment industries, and use this to maximize revenue.

In some people's eyes, EA's failure to get the FIFA title is a thorny issue. However, EA's naming of FIFA is only one of more than 300 authorizations for this game. For a football game, the most important thing is the copyright of players, national teams, clubs and leagues. These are the points that really attract players and the key to FIFA's live football series surpassing Konami in recent years. These copyrights are not controlled by FIFA. Therefore, in most cases, FIFA only represents the name of the game.

Peter Moore has worked at EA for 10 years. He served as the director of EA Sports and later as the COO of EA. Before leaving the company in 2017, he also participated in licensing negotiations with FIFA. He said that with the contract with one year left to expire, it is unprecedented that the two parties have not been able to reach an agreement to finalize a new contract. He added: "What we have always worried about is how much we have to pay for FIFA and whether the money is worth the money."

Moore, who now works for Unity, said that sports fans are more interested in the authenticity of the game. In the latest FIFA22 game, there are as many as 17,000 real players, 30 professional leagues, more than 700 clubs and more than 90 well-known stadiums for players to experience and choose. Not much of this is due to FIFA, but more on independent agreements negotiated by EA, clubs and players, and FIFpro (International Federation of Professional Football Players) authorization agreements. This means that even if the FIFA series is renamed, players who are accustomed to FIFA will not experience too many changes. In addition, Moore also said that FIFA has had a lot of controversy in recent years, such as the corruption scandal and bribery allegations in 2015, which caused FIFA's credibility to plummet during that time. Therefore, despite the huge brand value of FIFA, for many young people, what FIFA now represents is not a real football match in reality, but an acronym for this popular video game series. From professional Premier League players to casual fans, and even gamers who have nothing to do with the sport, FIFA has become an indispensable part of the lives of countless people.

Moore: "It may be time to say goodbye to the FIFA trademark." According to reports, EA recently registered a new trademark called "EA Sports FC in the UK and the European Union. Moore believes that EA only needs to give FIFA the Half of the naming fee is given to the development of the new trademark, and the new work can reach the same level of purchasing power as before. Part of EA’s confidence is that even if this hot football game has to be renamed, no other opponent in the industry can challenge him. The dominant position. "Obviously, for both sides, 2022 is likely to be the swan song of cooperation between the two sides."

Take the chance to play FIFA 22 for it is maybe the last series of the cooperation of FIFA and EA sports! To enjoy the game, remember to buy cheap FIFA 22 Coins at Z2U.com, cheap, safe, fast, 24/7!